Word: avoidance
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Knowing your customer well enough to avoid costly business goofs has always been an elusive goal of marketing strategists. Standard demographic data--age, gender, employment status, income, place of residence--are usually insufficient to forecast consumer behavior with any precision. That's why during the past five years market researchers have been developing more sophisticated tools to get inside consumers' heads. It's no longer enough for companies to know you are a 35-year-old white male making $45,000 a year and have a wife, 2.5 kids and a mortgage. To predict accurately what...
Guitar Center hopes to avoid the growing pains that often plague expanding businesses. Albertson says he expects a bump in his customer base in the near future. After dropping for decades, the population of men ages 15 to 29, the chain's prime customers, is projected to rise 6% by 2010. The company is expanding its pro-audio selection and is exploring opening stores in Canada and Britain...
...Afghanistan and Iraq have been invaded at the cost of uncounted local civilian lives and hundreds of acknowledged American deaths, with the capture of only a few terrorists. But during the same time, police in Pakistan, Yemen and now Thailand have captured terrorist bigwigs. It's hard to avoid the thought that the Bush Administration's policy of war is largely show business. Police investigations are dull, while war is flashy. And politicians are eager to show they're doing something, not just sitting around. Paul Kunino Lynch Katoomba, Australia...
...wrote a book, Marijuana Reconsidered, which was published in 1971 by Harvard University Press. While writing the book I considered trying marijuana, not because I thought it would inform my work, but because it appeared to be an interesting recreational experience. I decided against it in order to avoid compromising my objectivity...
Hyman said after the conference that Harvard had to improve its interactions with industry, but that HMS would likely continue to avoid late stage clinical trials—which are needed by companies for federal approval—because they have little academic value...