Word: atms
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Dates: during 1983-1983
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...service industry..you have to be aware of what the competition is doing," says James F. Dwinell III '62, senior vice president of Cambridge Trust. This focus on customer attention is largely responsible for the proliferation of ATM locations and the renovation of two smaller banks-Merchants' Cooperative on Church St and Coolidge Bank on Mt. Auburn St during the last two years...
...Bank traces its success to its vast network of ATM units installed in the Square in 1977. With more than 200 locations in Massachusetts, any card holder can pick up cash in a pinch at Logan Airport for a spur-of-the-moment flight out of town, in the North End to see the Bruins play, or in downtown Wellesley to buy flowers...
...ATM is the key to being of full-service bank." says Logan, adding "We're anxiously pressing our data center" to reprogram the machines...
...Bank and Cambridge Trust draw almost uniform praise from their competition for providing efficient service. Bay Bank's appeal rests in the sheer size and breadth of its ATM network. while Cambridge Trust benefits from many longstanding ties with the Square community...
...Bank officials readily acknowledge their leadership status, but the bank's continual effort to offer new services is symbolic of the intense competition in the Square Recently, new forms of savings accounts, foreign language services, and further expansion of the ATM network by Bay Bank have rivalled the expansion beginning at Coolidge Bank, the upcoming installation of ATMs at Freedom Federal, and Cambridge Trust's negotiations for up to four more ATM locations aroung Cambridge...