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Dates: during 2000-2009
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...looking jockstrap for Jamie Foxx to wear in a locker-room scene with Cameron Diaz. Plank had it stitched up, and seized the chance to plaster an Under Armour logo front and center. When the movie premiered in December 1999, Plank gambled his working capital to buy his first ad, a half page in ESPN magazine. That and the buzz about Foxx's eye-popping jock brought $500,000 in sales almost overnight and boosted the year's revenues to $1.35 million. Plank, who had been getting by on only occasional $250 paychecks, was so excited that he started paying...

Author: /time Magazine | Title: Tight Skivvies | 1/13/2003 | See Source »

...ad line for "30 #1 Hits" reads: "Before anybody did anything, Elvis did everything." He certainly knew his job - all of them. He was also a fine instinctive musician, a fast study with a gift for synthesizing what he'd heard into his own style. "He sucked up influences like litmus paper," writes Peter Guralnick in "Last Train to Memphis: The Rise of Elvis Presley," the first book in a meticulous two-volume biography. "He was SERIOUS about his work. Whenever [Elvis' first manager Bob] Neal went by the house, he found him with a stack of records - Ray Charles...

Author: /time Magazine | Title: That Old Feeling: Happy Birthday, Elvis | 1/8/2003 | See Source »

What do evangelical Christians, Hollywood liberals and anyone stuck in traffic behind a Range Rover have in common? A desire to rethink the American love affair with the sport-utility vehicle (SUV), which accounts for 27% of new-auto sales. A national television ad campaign will be launched in January linking gas guzzlers to the war on terror. One commercial opens with an image of an SUV driver pumping gas, followed by stock footage of a terrorist training camp. The closing text reads, "What is your SUV doing to the world?" The two 30-second spots are the project...

Author: /time Magazine | Title: Big-Tire Backlash | 12/23/2002 | See Source »

...hall serves generous pitchers of original microbrews concocted by Bavarian brewmaster Mr. Joken. Besides the rivers of lager, Tawandaeng intoxicates its nightly crowd of Thai professionals with its energetic house band Fong Nam, who play a mix of traditional Thai songs and sugary Western pop. Legendary Thai folk icon Ad Carabao gave a series of concerts at Tawandaeng's music hall last September. Film star Steven Seagal even joined him on stage for a blues jam. I can't believe I missed...

Author: /time Magazine | Title: Brews for Beer Snobs | 12/23/2002 | See Source »

...development—has drawn considerable criticism of late. Natalie has been called a campaign against female undergraduates and even a form of terrorism. In flagrant violation of University rules and ethical norms, Natalie posters have a median life span of about four hours before being ripped down (an Ad Board-able offense). What is it about these posters that is so objectionable? Do they feature aborted fetuses? Or hurl expletives at women who have had abortions? On the contrary. These posters are not objectionable in any way, featuring only simple pictures and factual statements...

Author: By Claire V. Mccusker and Paul C. Schultz, S | Title: Informing Choice | 12/18/2002 | See Source »

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