Word: adding
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Dates: during 2000-2009
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Admit it: no matter how much you enjoyed the Ozzie Osbourne ad for Pepsi Twist during the Super Bowl, it didn't make you switch soft drinks. That wasn't always the case. Until about 20 years ago, savvy ads in mass media were powerful opinion shapers, but the proliferation of media outlets like cable networks and the Internet has blunted their impact. Edward Keller and Jonathan Berry, authors of The Influentials, think they have found a solution. Using proprietary data from their employer, research firm RoperASW, they argue that the trick is to identify the 1 American...
Even though it was in the real estate section, I took it as a personal ad. "Studio for rent on a barge parked near the Eiffel Tower. Perfect for an expatriate businessman." I wasn't a businessman and the rent was too high, but I had come to Paris to fall in love, and love requires sacrifice. Besides, living on a houseboat beat the hell out of an artist's garret when it came to writing postcards home. Traveling is like dating to me, so when I handed two-months deposit in cash to my new boat lord, it felt...
...Murdoch's programming in China "is the same sort of strategy that our team took in India," says Davis. And the payoff is potentially huge, given that the mainland's TV ad market was a hefty $2.4 billion last year. Yet the chances of China contributing to Star Group's bottom line any time soon seem faint. That's because China's authoritarian government, fearing that foreign-produced entertainment will usurp domestic competitors and that racy shows will corrupt the citizenry, severely limits the distribution of Western programming...
...News Corp. officials decline to disclose ad revenues. But Davis insists Starry Sky will be profitable in three years. For one thing, he argues, co-producing shows locally is relatively cheap. In addition, Mandarin content could attract a huge global market that has yet to be tapped. "We're building a library that will become the backbone for channels in Chinese-speaking markets around the world," Davis says. He also expects the company will ultimately be granted the wider distribution rights it needs to reach a larger audience. "If I thought we'd be in Guangdong forever, it wouldn...
...council approved the Ad Board’s recommendation that the two students be dismissed and placed the matter on the agenda for the February Faculty meeting...