Word: adding
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Dates: during 2000-2009
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MORE STORIES Advisor: Rove Warrior The Bushes: Family Dynasty Klein: Benneton Ad Presidency More Stories...
MORE STORIES Advisor: Rove Warrior The Bushes: Family Dynasty Klein: Benneton Ad Presidency More Stories...
...feelings and leave you to infer their real meaning, like people in good novels (and real life). On most network dramas, people talk like they do, well, on TV: they say exactly what they're thinking and have crystal-clear motives. Swear words and skin rarely cost viewers or ad revenue anymore, but complex stories and strong points of view are polarizing. Love-'em-or-hate-'em shows fit HBO's business model: the gleefully misanthropic Curb Your Enthusiasm is a hit for HBO because a few million people like it intensely enough to pay for it. But a network...
Some industry watchers predict that Idol will generate as much as $155 million in the next three years in Britain alone, including ad revenue and record sales. In the U.S., Fox paid about $1 million an episode for American Idol's 25-show run, and such a sum seems very reasonable in retrospect. Ford, Coca-Cola, AT&T, Clairol and Old Navy, among others, have signed on as advertisers for this year's version...
...jawbone method isn't really science. Jerome Wakefield, a Rutgers professor of social work, says that while the DSM's authors do try to eliminate errors so that normal emotional reactions aren't diagnosed as disorders, "there's no systematic process here. Changes are made on a very ad hoc basis, where people say, 'Oh, my god, we forgot X.'" Others have even harsher criticism. Dr. Paul McHugh, who chairs the department of psychiatry and behavioral sciences at Johns Hopkins University School of Medicine, says the DSM has lost its usefulness partly because it has "permitted groups of 'experts' with...