Word: ad
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Dates: during 1980-1989
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Both Oscar-winning stars are known for their charitable work and have high credibility with consumers. Ad-industry sources speculate that their commercials will be cause-related, perhaps addressing the environment. The prime beneficiary, though, is Amex, which can use the big box-office names to counter Visa's $8.5 million endorsement deal with Paul McCartney...
...hiring Louis-Dreyfus, the Saatchis have harked back to the skill that transformed their small agency in London's Soho district into an international behemoth: hard-nosed financial know-how. The Iraqi-born brothers convinced London investors a decade ago that the ad business was an intriguing play. The logic of global corporate expansion, they argued, demanded an agency that could provide one-stop shopping for multinational firms interested in advertising and marketing services that stretched from Asia to North America to Europe. Such an agency could help companies build worldwide markets for their brands and could reap extra profits...
Advertisers, who know a trendy location when they see one, are flocking to / Berlin. The Wall has become a potent new symbol in a plethora of TV commercials celebrating its opening. Pepsi-Cola filmed an ad that features a young woman handing a flower to a border guard. Quintessence, a Chicago cosmetics firm, taped a 30-second corporate ad depicting a family reunion at the Brandenburg Gate. AT&T interviewed people at the Wall who told how they phoned friends when it opened...
...sales have remained stagnant -- at an annual level of about $1.8 billion -- over the past three years; during the Christmas season, many department stores are slashing prices to move their furs. To meet the animal-rights threat, the Fur Information Council of America last month launched an ad campaign stressing freedom of choice: "Today fur. Tomorrow leather. Then wool. Then meat." Bernard Groger, co-publisher of the trade magazine Fur World, says, "Nobody can tell the American woman what to wear." Warns Seattle furrier Nicholas Benson: "You're seeing signs of terrorism. People are afraid to wear furs...
...this week provided yet another reminder of how intractable the security issues raised by the rape are. At a Committee on College Life (CCL) gathering Monday, the topic was campus security and its inadequacies. Representatives from the Women's Alliance, the student-run escort service SafeStreets, the Undergraduate Council ad hoc committee on campus security and the Harvard University Police Department debated the issue...