Word: ad
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Dates: during 1920-1929
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...experiment." HENRY ECKHARDT Executive Vice President Ray D. Lillibridge, Inc. New York City Sirs: It is the first time in u years in the agency business that I have seen an announcement by any publisher assuring advertisers that the publication will not be permitted to become so bulky that ads are buried. The greatest problem in advertising today is to get advertisements in magazines where they will actually be seen. I am sure that any advertiser derives far greater returns from an advertisement that is actually read by one hundred thousand people than by an ad reaching three million people...
...will start by discussion for a third per cent ad valorem duty on imported birdseed. Taking the affirmative side will be Tom Heflin, with a birdseye view of the mistake of allowing the Vatican more territory and a motion to prevent Al Smith from building the highest building in New York. Then will be a two weeks' discussion on prohibition, followed by ten days of Arizona Senators denouncing the Boulder Dam. "And by Christmas you won't know whether the birds got any seed or not.'' The prophet, Mr. Will Rogers, was wrong. The tariff bill...
Valuation. The cost of an article abroad (foreign value) is now used to assess ad valorem duties. The Finance Committee voted to change the system to domestic or U. S. valuation?then crossed its fingers and postponed the effective date to Jan. 1, 1932. Domestic value is "the price at which imported merchandise is freely offered for sale in the principal markets of the U. S. in wholesale quantities." The committee's purpose was to change the system of valuation without changing the scale of protection. The Tariff Commission was ordered to calculate the conversion and submit to Congress...
Chief advantage of domestic valuation: to prevent fraudulent undervaluation of imports. Example: A shotgun sells abroad for $18.18. Its U. S. selling price is $43.30. The duty in the present bill is $6 plus 45% ad valorem. Valued at its foreign selling price, it will pay a duty of about $14.18. By applying U. S. valuation ($43.30) and maintaining the duty at $14.18, the ad valorem rate would be scaled down to about 18.89%. The remoteness, the complexity, the juggling opportunities of this valuation plan weighed heavily against its ultimate adoption...
Commodity Present Rate House Proposal Senate Proposal (Percentages-Ad Valorem Rates...