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...largest question mark hung over the American Broadcasting Co., which bid $225 million for U.S. Olympic broadcasting rights and plans saturation coverage: 187 hours in 16 days. The stakes for ABC and its flamboyant news-and-sports chief, Roone Arledge, go beyond the outlay for the Games. The network uses Olympic air time to preview its fall programming season and to reinforce its image as the No. 1 sports broadcaster. Attracting a large audience for the Summer Games grew all the more crucial when last February's Winter Olympics in Sarajevo, for which ABC paid $91 million, proved...
...ABC, the Los Angeles Games offered a chance to make some very handsome profits. By selling all of its available commercial time, ABC could raise total revenues of $480 million-provided that its ratings averaged 16 or higher, meaning that at least 16% of all U.S. households with televisions were tuned in to the Olympics. Thus, after spending $225 million for the broadcast rights, plus an additional $200 million for production costs and advertising commissions, the network stood to reap a profit of up to $55 million. By early last week ABC reported that fully 90% of its available spots...
...happened, he was meeting in Los Angeles with the network's 214 affiliates to talk up the coming Games. To air long, continuous segments of the Olympics, the affiliates are required by the network to cancel or delay some of their most profitable local programming. In return, ABC provides spots for local commercials during Olympic programming. Even before the boycott announcement, some stations were having trouble selling those spots. So it was not surprising that a mood of dismay swept the ballroom of the Century Plaza Hotel when the affiliates heard ABC Anchorman Peter Jennings announce the word from...
Ownership of ESPN will further ABC's overall dominance in sports programming, an area where the network never settles for the silver medal. ABC paid a record $225 million for television rights to the Summer Games, and the company last January won an auction for the 1988 Calgary Winter Games with an unprecedented offer of $309 million. Said William Suter, who follows broadcasting at Merrill Lynch: "It was a natural fit. They'll do a lot for each other." ABC will gain a huge audience of subscribers, and ESPN will share in ABC's access to events...
...noble sentiment, certainly. But when the speaker is Joan Collins, 50, one cannot help wondering: Is her television alter ego, Alexis Carrington, merely engaging once again in deceitful discourse for the sake of her own naughty ends? Not this time. The scene is from Blondes vs Brunettes, an ABC-TV special to be aired next week, which features TV's brunet queen meanie, Collins, and Morgan Fairchild, 34, a blond TV vixen. In one skit they also played sweet post-60 grandmothers who toast each other over tea. Amid the treacle, it is reassuring to remember that...