Word: abc
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...those five interlaced rings, the stirring 70-year-old symbol of Olympic unity and international brotherhood. Not quite. Look closer. The three uppermost circles have been transformed into the letters a, b, c, and they are linked arm in arm with the lower two. ABC's logotype for the Sarajevo Games is more than just clever corporate iconography; it symbolizes the union between television and the Olympics, a continuing love affair between technology and the athletes it covers. It is a match made in advertising heaven and the visionary mind of Roone Arledge, the president of ABC News...
...ABC has telecast seven of the past ten Olympiads, Winter and Summer. It has worked hard, spent mightily and trumpeted loudly to make itself "the Network of the Olympics." Starting this week, it will be beaming 63.5 hours over 13 days. The network is expecting (and praying) that at one time or another, 200 million Americans will tune in to the true, permanent site of the Games, the TV screen...
...ABC spent $91.5 million in 1980 for the opportunity to televise the Sarajevo Games, a figure that at the time seemed astronomical. Yet two weeks ago, Arledge and company purchased the rights to the 1988 Winter Olympics in Calgary, Alta., for $309 million. Way back in 1980, the Lake Placid Winter Games cost the network only $15.5 million. A phenomenal escalation but, so far, not an insane one. For the Sarajevo Games, ABC is charging advertisers an average $225,000 for 30 seconds of prune time, down to a bargain-basement $75,000 for late night, and every spot...
...Little Olympic Village" is what insiders call the nerve center of ABC's massive operation. The $70 million concrete broadcast center, set on Sarajevo's main street, is a 60,000-sq.-ft. marble-floored palace of technology. Two control rooms, one with a wall of 70 flickering TV monitors, relay pictures from rinks and slopes around the city. In addition, there are ten editing cubicles and 36 Ampex VTR-30 videotape machines, which can play three hours of tape, then rewind it in 90 seconds. Snaking through the building are 150 miles of cable. Designed and constructed...
...spending more time at his Maryland farm and racing a small stable of horses. Perhaps this will be his last Games. But then he stirs restlessly at the thought of Calgary in four years. "The Olympics," he says, "is the last real drama." That is precisely what he and ABC are striving to create for 13 days and nights in the 19-inch prosceniums in America's living rooms...