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...three networks but an estimated $12 million-a- year loser for CBS. From Charles Kuralt through Maria Shriver and Forrest Sawyer, the network has tried countless hosts and formats in an effort to boost the Morning News audience. In May CBS brought in Susan Winston, the former producer of ABC's Good Morning America, to come up with an entirely new format for the show. Her ideas for a city-hopping program with multiple hosts (among the names proposed: Frank Gifford, Connie Chung and Linda Ellerbee) were first received enthusiastically but later rejected. Winston quit after CBS executives told...
Winston was hardly alone in her dismay. Though all three network morning ) shows are a mix of news and entertainment (Good Morning America is produced by ABC's entertainment division, while Today is a product of NBC News), the new CBS morning show will almost certainly have less news content than its predecessor. "Everyone is disheartened to see it go," says CBS Correspondent Bill Plante. "It doesn't contribute to a sense of stability in the network...
...great extent, the chickens have come home to roost." Some staff members are actually rooting for a Tisch takeover, on the assumption, in the words of one news producer, that "anything is better than what we've got." Susan Winston compares the atmosphere to the days at ABC before the January takeover by Capital Cities Communications: "I think that the various CBS divisions are trying to position themselves for whatever is to come -- meaning the era of Tisch...
...business equivalent of throwing the bomb on fourth and long, the U.S.F.L. switched seasons to go head to head this fall with the N.F.L. The networks, however, were not buying. ABC did not renew. NBC and CBS, which, like ABC, have a five-year contract to rotate N.F.L. coverage, also would not touch the struggling league...
...trial, which finally began last May and lasted 2 1/2 months, brought a parade of more than 40 witnesses, whose testimony amounted to a morass of contradictions. Supercaster Howard Cosell, for example, testified that ABC Executive Roone Arledge had confided to him that N.F.L. Commissioner Pete Rozelle was "all over me" to drop U.S.F.L. coverage. But Arledge countered under oath that he had said no such thing. Trump testified that Rozelle had promised him a franchise if he agreed not to sue. But Rozelle testified that Trump had begged him for a franchise, promising to "find some stiff...