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Indeed, CBS is the last of the three major networks where management has held out against intruders intent on gobbling up a bigger chunk of the communications business. In January, third-place ABC (1985 revenues: $3.3 billion) was swallowed by a company less than one-third its size, Capital Cities Communications, for $3.5 billion. The chairman of the merged company, Thomas Murphy, has since trimmed 615 of 14,900 jobs. In June, General Electric absorbed front-running NBC (1985 advertising revenues: $2.7 billion) by purchasing the network's parent, RCA, for $6.3 billion. GE Executive Robert Wright will take over...
...hand, has grown from 24% to 27% on the strength of such winners as The Cosby Show and Family Ties. This year only NBC was able to raise its prime-time ad rates, hiking the average cost of a 30-second commercial by 5%. Both CBS and last-place ABC were forced to cut prices by as much...
According to ABC News, the illicit broadcast was the work of an underground group called the Flag of Freedom. After videotaping Pahlavi in exile, the outfit apparently smuggled the tape and a transmitter into Iran, then overrode normal broadcast signals. Since the death of the Shah in 1980, Pahlavi has asserted his intention to return to his father's throne...
Talk so often leads to more talk. Perhaps that is why this fall, besides NBC's Johnny Carson and David Letterman, there will be entries from Dick Cavett and Jimmy Breslin on ABC, Joan Rivers on the new Fox network, David Brenner and Oprah Winfrey in syndication and Robert Klein on cable's USA Network. That spatter of patter may also be why a veteran of TV's talkfests is leaving the lists. This week, after 23 years, Merv Griffin, 61, broadcasts his / 5,520th and final show. "It's tough to say good-bye," said the genial, gee- whiz...
Others defend the performance of CBS's management team. "Wyman is doing what's necessary," says Edward Atorino, media analyst for Smith Barney. "He's taking the heat for doing exactly what (Capital Cities Chairman) Tom Murphy has been doing at ABC and getting a lot of applause for." Wyman, meanwhile, admits that the turmoil at CBS has been distracting. Other companies can deal with their problems in relative private, he says, but in network TV it "turns into a soap opera." And a darn good...