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...five minutes on the air, which is a lifetime on American news. He or she had enough time to make and develop a point. If the speech was boring, that was the candidate's problem, not the BBC's or ITV's. Try selling that to CBS, NBC or ABC...
...what. But now Nielsen's ratings supremacy is in doubt for the first time in more than 30 years. Last week CBS became the second network to say it will not renew its long-standing contract to receive Nielsen data. The CBS agreement expires at the end of August. ABC allowed its annual contract to lapse in March, and is now buying Nielsen's services month by month while the network tries to negotiate new terms. Losing ABC and CBS as customers could cost Nielsen up to $8 million annually, or an estimated 25% of its ratings revenues...
Most industry experts believe ABC and CBS could wind up renewing their Nielsen contracts if they can force the firm to improve its people-metering techniques. For the exciting climax of this story, tune in next September...
...exhibitions, covering the entire country. CBS is presenting Bicentennial minutes that run between programs, while PBS has 90 three-minute reports from Bill Moyers. Moyers is also doing eleven one-hour specials, interviewing such constitutional experts as Supreme Court Justices Harry Blackmun, Sandra Day O'Connor and William Brennan. ABC's entertainment division is preparing a one-hour tribute titled The Splendiferous Wham-Bam Constitution Special that will feature a number of stars, including Michael J. Fox and Barbra Streisand. On a serious note, both the ABC and NBC news divisions will present specials on differing interpretations of the Constitution...
...long reach of her Washington Post Co. publishing empire but the possibility of not being invited. Among the 600 or more well-wishers at the fete organized by Graham's daughter Lally Weymouth: Ronald and Nancy Reagan, Secretary of State George Shultz, Senator Edward Kennedy, Publisher Malcolm Forbes, ABC Newswoman Barbara Walters and retiring Supreme Court Associate Justice Lewis Powell. "Here's looking at you, kid," said the President as he toasted the liberal Graham in Casablanca style. Former Secretary of State Henry Kissinger noted the "mark the Washington Post has left on this town, on our nation . . . and perhaps...