Word: abc
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Bush, appearing on ABC's "This Week with David Brinkley," offered to "totally apologize" to Dole's wife, Elizabeth, if a Bush campaign statement offended her, but declined to extend an apology to Dole...
...ABC hopes to pick up some new viewers in the aftermath of the Dan Rather/George Bush fiasco on the usually top-rated CBS Evening News. So the network aired commercials touting the credibility of its news department, with paeans to Peter Jennings every half-hour. And Peter Jennings made a rare Sunday appearance with a special news report during the pre-game show...
...ABC was also mindful of pulling in viewers for the month of February, which is known in the industry as `sweeps' month and is a crucial period for ratings tests. All networks set their future advertising rates from their audience levels in February. So ABC promoted its upcoming 75 hours of Winter Olympic coverage with reports from Calgary and a blitz of commercials...
...addition to seven regular commercials for the new family-oriented show during the game, ABC's sports announcers freely plugged the new show whenever they had a few extra seconds. The sappiest pitch was when Frank Gifford told us that his wife Kathie cried during their special screening of the show...
Some might say that the final score of Super Bowl XXII was 42-10. But in reality, at $650,000 for a half-minute ad, ABC was the winner--raking in at least $33 million dollars from ads and attracting countless more million of viewers to the advertised shows...