Word: abc
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...promotion for cbs Daytime. "We thought the viewers would come back, but they didn't." Since the beginning of this year, when cnn and court tv began broadcasting the Simpson trial daily, the three top-rated soap operas -- CBS's The Young and the Restless and ABC's All My Children and General Hospital -- have each lost more than 10% of their viewership...
...soap operas -- CBS's As the World Turns and Guiding Light and NBC's Another World -- recently replaced the executive producers of all three shows, which are among the four lowest-rated daytime soaps. Some soaps are working hard to boost ratings with stranger than usual story lines. On ABC's 26-year-old serial One Life to Live, Viki Lord Buchanan's multiple-personality disorder is wreaking havoc again after years of dormancy. During the mid-'80s the matronly blond heroine (played by Erika Slezak) harbored only one alter ego: racy barfly Niki Smith. But now Viki is plagued...
Over at General Hospital, once TV's top-rated soap and currently a slightly faded No. 3, writers seem to be aiming for morbid, publicity-conscious social relevance. Last week ABC held a press conference to announce the launch of a new G.H. plot line revolving around dyslexic heartthrob Stone Cates (Michael Sutton). Stone, a former street kid who dates likable Port Charles teen Robin Scorpio (Kimberly McCullough), has just discovered that he is HIV positive. His illness will progress in what network press material describes as "real time" and will "not be rushed for the sake of accommodation...
...competition is tough. He could attempt to buy companies that own several stations, like Chicago-based Tribune Broadcasting, which has eight. Or he could pick them off one by one. Last month the boss himself persuaded the owners of a South Bend, Indiana, station to switch its affiliation from ABC...
...Dump her, keep him? Dump him, keep her? Dump them both and bring in Ed Bradley from 60 Minutes? The talk spilled over to Don Imus' nationally syndicated radio show two weeks ago, when professional curmudgeon Andy Rooney called the Rather-Chung teaming "the worst network-news mistake since ABC paired Barbara Walters with Harry Reasoner...