Word: abc
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...borrow from ABC Wide World of Sports, Harvard teams felt "the thrill of victory and the agony of defeat." Freshmen were more involved than ever. Without further adieu, the 10 benchmark Harvard sports moments from...
...addition to his speech, which may focus on "the ABC's of learning," Aaron will attend the senior picnic in the Old Yard and possibly some masters' teas...
...conjunction with Reva Shayne Lewis' (Kim Zimmer) recent resurrection from the dead on Guiding Light, the soap is selling Reva: The Scarlet Years. ABC is pushing Daytime's Greatest Weddings, a three-part collection featuring memorable nuptials from three of the network's soaps: All My Children, One Life to Live and General Hospital. "We knew people wanted to see Luke and Laura's wedding again," says abc Daytime president Pat Fili-Krushel of the 1981 G.H. episode that garnered through-the-roof ratings. "People remember where they were and what they were doing when these events happened." Finally, there...
...ABC will air another prime-time soap special on June 21, which will plug summer story lines for all its daytime dramas. The summer season is an important one for soaps because it offers the prospect of an expanded audience of teenagers home from school. CBS Daytime is launching a high-visibility summer campaign that includes radio, print and prime-time advertising in cities where viewer decline has been particularly precipitous, such as Atlanta, Detroit, Seattle and Washington...
...soaps have also discovered the promotional opportunities available in cyberspace. All three networks have launched online daytime-series chat rooms. ABC's seems to be the busiest and best managed. The network has placed computers in the New York City studios where its soaps are taped, and it encourages actors to go online during their breaks. In March One Life to Live fans crowded a chat room to talk to Dorian Lord -- in the real world known as Robin Strasser -- while she was getting her hair done. A prescheduled visit by All My Children's Lucci racked...