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...things change, the uncertainty of their futures concerns many California farmers. "This is the worst it's ever been," complained Irwin Effird, 64, who raises mostly grapes on his 2,000-acre spread near Clovis. "I came through the '30s and can remember the problems. But back then the whole country was in the same position, not just farmers." Now there is a glut of domestic raisins and Effird's farm is worth half what it was just three years ago. Pat Ricchioti, 65, a grape and fruit farmer with 3,000 acres near Madera, was also gloomy. "I never...

Author: /time Magazine | Title: Clinging to the Land | 2/18/1985 | See Source »

...that time, Khrushchev was facing opposition at home. The Stalinists who survived the purges of the '30s were the sternest guardians of Communist doctrine, and they often grumbled about Khrushchev. One of them was Tsarapkin's deputy and my superior, Kirill Novikov. Along with Tsarapkin, Novikov had sat behind Stalin during the Potsdam Conference in 1945. He would reveal himself in the way he reminisced: "In Stalin's time we had real order. There were none of these rhetorical flourishes and vacillations." Moscow was rife with gossip about intrigues. A clique in the Presidium (Khrushchev's name for the Politburo...

Author: /time Magazine | Title: Breaking with Moscow | 2/11/1985 | See Source »

...March will begin test-marketing Ritz, a brand that will feature the logo of France's Yves Saint Laurent on both the package and the individual cigarettes. Reynolds Vice President Sally MacKinnon says the new 100-mm regular and mentholflavored smoke is aimed at women in their 20s and 30s who are "more independent, probably tending to be single rather than married, and who spend more of their income on fashion and fashion accessories...

Author: /time Magazine | Title: Marketing: Puffing Up the Ritz | 2/4/1985 | See Source »

...message is that fame, money and the love of women are not all they are said to be, but the strange, staid-looking conviction with which Beckmann invests his personages carries his painting beyond moralizing to something like magical invocation, a raising of the worst noonday ghosts of the '30s. He was certainly one of the great fabulists of modern art. But unlike the surrealists, he was not content with the effort to tap into a collective unconscious through the littered cellar of the individual self. And unlike lesser but more popular artists like Marc Chagall, he did not permit...

Author: /time Magazine | Title: Art: Psychological Realist in a Bad Age | 1/14/1985 | See Source »

...Ueberroth is an impresario embodying the renewed American spirit, that elan has taken up residence most notably among the generation of Americans called yuppies, the young urban professionals (aged roughly from the mid-20s to the late 30s) who are supplying much of the bright entrepreneurial energy driving the American economy. In the late '70s, Japan's imitative wizardry and its mysterious cultural-economic consensus were the international model to copy. Today the model, the source of envy around the world, is the freewheeling private initiative of the U.S. Much of the improvisational magic, especially in the booming high-tech...

Author: /time Magazine | Title: Feeling Proud Again: Olympic Organizer Peter Ueberroth | 1/7/1985 | See Source »

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