Word: volkswagen
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Dates: during 1990-1999
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...minus 1. All dressed in futuristic silver space suits, lu Cont walked out with Jo Reynolds, his good-looking blonde guitarist and proceeded to launch into a robotic dance. Perhaps it would be better described as a winking, ironic take on dancing: efforts to banish thoughts of that Volkswagen commercial where the guys dance to Styx's "Mr Roboto"(or my actual efforts in to do the same dance in the '80s) failed. In any case, it was the start of a show, all right. Lu Cont and Reynolds had chemistry and were having a laugh camping it up, shrugging...
...drop-on-wheels was touted as the ultimate antidote to the ennui of the under-40 crowd. It was deja vu all over again: here was the "Love Bug," the charmingly rotund little symbol of all things flower-power, updated for the era of power-lunches. The folks at Volkswagen hoped to invoke the freewheeling Age of Aquarius (when most yuppies were too young or to stoned to care), making every yupster on the planet nostalgic for their childhood daze free of micromanagement. Young urban professionals did flock to the adorable car, charmed by its revamped but just as roly...
...drop-on-wheels was touted as the ultimate antidote to the ennui of the under-40 crowd. It was deja vu all over again: here was the "Love Bug," the charmingly rotund little symbol of all things flower-power, updated for the era of power-lunches. The folks at Volkswagen hoped to invoke the freewheeling Age of Aquarius (when most yuppies were too young or to stoned to care), making every yupster on the planet nostalgic for their childhood daze free of micromanagement. Young urban professionals did flock to the adorable car, charmed by its revamped but just as roly...
...comes a man named J Mays (that's right--first initial, no period) leading a crusade to make the automobile matter again. Mays is the man who brought us the first car with turn-of-the-century distinction, Volkswagen's alluring "new" Beetle. In 1997 the then 42-year-old Oklahoman was tapped to become chief of design--the youngest ever--at Ford Motor Co., itself in the midst of a crusade to be different, better and above all more consumer focused...
...case of the Beetle, that meant a simple car that reminded us of the Love Bug but didn't leave us feeling like antiques collectors. There is very little that is practical about the Volkswagen Beetle. But like the great cars of yore, it has a personality that lets buyers say, "Look at me!" And so dealers haven't been able to keep them in stock. "The new Beetle fails at most categories," says Nissan's Hirshberg. "The only thing it doesn't fail in is drop-dead charm...