Word: silverado
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...with patience and occasional humor. Yet he is girding for guerrilla-style warfare against his own government. He's got a 9-mm semiautomatic pistol strapped to his hip, a wad of emergency cash and enough ammunition to fight a small battle. In the back of his battered Chevy Silverado, he packs a green .223-cal. Sporter assault rifle, a $200 Kevlar helmet, a CB radio, walkie-talkies, camouflage uniforms and 15 days of provisions...
With a muscular retro appearance, the Camaro plays on the baby-boomer generation's insatiable appetite for nostalgia. However, GM also has bets on several other new models, which are planted in key market segments critical to GM's future sales: the hybrid Chevrolet Silverado pickup truck, the Buick Lacrosse sedan and three new crossover vehicles (the Cadillac SRX, Chevrolet Equinox and GMC Terrain) that are part car and part SUV, all of which will reach dealers soon. (See pictures of American muscle cars...
...hybrid Silverado, which gets better than 20 m.p.g., is the first genuine hybrid in the critical pickup-truck segment, which represents 15% of the total U.S. market. It's promising but a bit undernourished - the launch of this new hybrid truck has been undermined by cuts in production and advertising as GM has struggled to conserve cash. GM CEO Fritz Henderson says company-wide production should level out during the second half of 2009, and Peper asserts that advertising across models will increase over the next six months. If the hybrid Silverado is successful, it could be a very tangible...
...That's more than a little surprising when you consider that Mexico has overtaken Canada in production of GM vehicles, making such popular name plates as the Chevy Silverado and Suburban. Last year GM made a total of 504,858 vehicles at four assembly plants in Mexico; that's 9% higher than the 463,869 cars and light trucks produced by GM Canada...
...best-selling vehicle in the U.S., as its F-Series pickup truck claimed top honors for the 32nd year in a row, underscoring the enduring popularity of the American pickup even in hard times. The Toyota Camry was the second best-selling vehicle in the U.S., while the Chevrolet Silverado pickup truck came in third, according to preliminary sales figures released by the manufacturers...