Word: silverado
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...Drop in sales of Chevrolet's Silverado, a large pickup truck, during February...
...Silverado...
...have to shell out as much as $2,000 for a replacement. "People are not willing to pay extra money for fuel economy in the U.S.," says Rich Marsh, who heads GM's hybrid-truck program. That's why GM plans to market its hybrid GMC Sierra and Chevrolet Silverado pickups, due out in 2004, not on their tiny 2-m.p.g. improvement in fuel consumption but on the benefits of their onboard electric generators and standard outlets for plugging in power tools...
There is a certain kind of person who thinks a certain other kind of person is a sissy. The first kind thinks it's a birthright to fill up the Silverado, put a cold one in the cupholder, crank up the radio and drive off into the wide open spaces. Mass transit is for pointy-headed Easterners, and every room should be as cool as a meat locker. Don't have enough energy? Drill for it like a crazed dentist. If that doesn't do the trick, let's blast for coal and rebuild Three Mile Island. These are people...
Some 1999 models shape up as virtual bet-your-company gambles. General Motors has sunk more than $3 billion into its new Chevrolet Silverado pickup truck to appeal to suburbanites who want cargo capacity and a rugged look without any loss of creature comforts. GM put its money under the hood and into the transmission with the aim of creating a quiet ride and responsive handling both on and off the road. To recoup its investment, the company hopes for Silverado sales totaling $14 billion--a sum equal to Microsoft's revenues for all of fiscal 1998--in the next...