Word: relaunching
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Nike is trying to relaunch cross-training and deny the space to Under Armour. (The aerobics craze made Reebok, remember.) The Swoosh blitzed the airwaves with SPARQ ads during the NCAA basketball tournament; MY BETTER IS BETTER THAN YOUR BETTER went the tagline. SPARQs retail for $70 to $90, while Under Armour's shoes are in the $80-to-$100 price range...
McCain is trying to make up ground too. He plans to relaunch his website within the next two months, adding many of the interactive features it lacks, including ones that will allow supporters to arrange house parties or write letters to the editor. The campaign is also banking on the historically superior volunteer efforts of the Republican National Committee to narrow the disparity in ground support. In 2004 the committee helped organize an estimated 1.4 million volunteers, many of whom responded to an online get-out-the-vote operation...
...from 99 cents for a music video to $9.99 for the latest Bollywood release. Rajshri.com uses Microsoft's Windows Media Digital Rights Management service to protect against copying, which Barjatya calls "nearly 100% foolproof." The site streams some 90,000 gigabytes of content every month; after an April 1 relaunch, it will offer more than 1,000 films, as well as downloads for mobile phones. For advertisers, the new site will also offer the ability to target ads based on viewers' demographics and content preferences...
...Jack” Cutmore-Scott ’10), and Chris’ girlfriend, Elizabeth (Sophie C. Kargman ’08)—during winter break. David, an aspiring writer, and Elizabeth, who has already launched a successful literary career as a published author, soon relaunch a long-running argument over the true authorship of one of Elizabeth’s works. When the three characters find themselves in possession of the unpublished manuscript of a famous but recently deceased author, they are at odds over what to do with it. Their plans and alliances constantly shift until...
...fascination with black holes. Newson, who's designed everything from cars to door handles, named the Horizon for the edge of black holes, where gravity's pull becomes so intense that time disappears. The biomorphic design, with receding perforations that give the illusion of moving through space, heralds the relaunch of the Ikepod watch brand, which also includes redesigns of the Hemipode and Megapode watches. Launching at Miami Art Basel, these sleek timepieces will definitely survive the test of time...