Word: relaunching
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Dates: during 1990-1999
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...itself in the mirror," says Web-Timesman Bernard Gwertzman. The Times' main competitor, the Washington Post, used its Website to break scoops online hours before the morning paper hit the newsstand. At what was once the other end of the news spectrum, the National Enquirer seized the moment to relaunch its moribund Website with what it promised was "late-breaking news" about Lewinsky and her high school teacher...
...Number of years between Senator John Glenn's first space orbit and his relaunch later this year...
...month promo for the candidate's business magazine. In the long run, the boost in name recognition for his publication could well be worth more than the $30 million Forbes spent on the race. (Compare it, for instance, with the $150 million Ford Motors spent last year to relaunch the redesigned Taurus.) But to realize the advantage, Forbes may have to return full-time to publishing. In the first two months of this year, while he was away from the office, ad pages dropped 23% from the comparable period...
...magazine's relaunch may be Steinem's last chance to save the pioneering monthly that she helped start in 1972. Before it was sold last fall to publisher Dale Lang, Ms. was losing $150,000 a month, and circulation has since dropped from 550,000 to under...