Word: pollsters
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Dates: during 1980-1989
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...Bush television ads. One touts Bush's record, the other attacks Dole for supporting the national commission on the deficit, which the ad charges was proposed by Mario Cuomo, the "liberal Democratic Governor of New York." An Ailes assistant copies the ads and sends them by messenger to Pollster Robert Teeter and to campaign headquarters in Washington...
Long before last week, political consultants concluded that negative ads often have more impact than positive ones. The negative ads in many 1986 Senate races were critical failures but ballot-box successes. According to Democratic Pollster Mark Mellman, studies show that people process negative information more thoroughly than positive statements. Media Consultant Robert Squier sees the New Hampshire ads as part of a general trend toward what could be called infomercials. "Any information," he says, "will be voraciously consumed by the voter...
Bush's surge was so sudden that many pollsters missed the trend. Most tracking polls question a relatively small number of voters, usually fewer than 400, in each party every night. The results are then averaged over several days. The weekend before the primary, most tracking polls showed the race dead even. Some, most notably Gallup, gave Dole the lead by as much as 8 points. By Monday most polls detected that Bush was picking up momentum. Dole's pollster, Richard Wirthlin, found Bush gaining ground but on the basis of his weekend data still insisted the Senator would triumph...
...photographer on a street corner near Exeter, a passing driver honked his horn and yelled, "Give 'em hell, Bob!" Dole marveled at his reception. "People are wishing me luck now," he gloated to his staffers. "He's grown as a candidate in just the last four days," said his pollster Richard Wirthlin late in the week. "He's more confident, more assured...
...symptom of the problems faced by his party. "He appears to symbolize the failure of the established field to catch fire," says William Galston, a 1984 adviser to Walter Mondale. Hart's comeback crusade threatens to become a cause of further disarray. As Peter Hart (no relation), a Democratic pollster, says, "It's destabilizing for the Democrats at a time when they have to start moving forward...