Word: pollsters
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Dates: during 1980-1989
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Even strategists who doubt Caddell's formulation that a political party, like a French noun, can connote gender, concede that the Democrats must strive to convey toughness if they are to attract the defectors and younger men who contributed heavily to both Reagan landslides. Pollster Stanley Greenberg, after studying switch voters, points out, "Younger voters, even more than others, respond strongly to candidates who seem determined to pursue clear goals -- regardless of what those goals are." It worked for Reagan and for Oliver North...
...this drill. To independents and moderates, they talk about compassion as they attempt to disengage from the harsher aspects of Reaganism. But G.O.P. primary voters tend to be conservative loyalists. They want a combative leader who reminds them of Reagan -- or so the candidates think. Reagan's longtime pollster, Richard Wirthlin, cautions that the muscular approach does not work automatically. "People always rerun the last successful election," Wirthlin explains. "Now candidates are trying to bring forward what was a very important trait for Reagan...
...insists Pollster Louis Harris. After studying the divorce rates and surveying some 3,000 married people, as well as unmarried couples, Harris issued two reassuring findings last week: only one in eight marriages ends in divorce, and fully 89% of those surveyed say their relationships with their partners are satisfying. "The prophets of doom could not be any more wrong," says Harris. "The American family is surviving...
...Biden is a few years ahead of the baby boomers, but he professes to be a card-carrying member of their generation. Using language appropriated from John Kennedy and reworked by Pollster Pat Caddell, Biden exhorts those from their 20s to their 40s to trade up from dreary materialism to exhilarating activism. "The cynics believe that my generation has forgotten," he says in one of his stump speeches. "They believe that the ideals and compassion and conviction to change the world that marked our youth is now nothing but a long-faded wisp of adolescence . . . But they have misjudged...
...perfect strategy for entering the race later: keeping his options open in the event of a deadlocked convention, or not running but holding on to his power in the party. The other candidates affect unconcern, saying they take Cuomo at his word. But privately they are uneasy. Says Democratic Pollster Harrison Hickman: "What worries the others is that Cuomo is the one guy who can run his own way without following the normal rules. They recognize that he is different from anyone else...