Word: playboy
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...Proudest Playboy...
...case in point is Playboy, whose Bunny-filled blowout is usually the signature event of Super Bowl week. Last year in Arizona, Hugh Hefner hosted 2,500 people in a 52,000-sq.-ft. pavilion for his party, and tickets were going for $3,000 in the secondary market. This year, with Playboy's stock down more than 70%, Hef has canceled its Super Saturday Night party. Instead, the company is sponsoring a DirectTV event; four Playmates will be on hand, compared with the 22 who showed up at last year's Playboy bash. (See the best and worst Super...
...floundering economy actually puts companies like Octagon and Playboy in a tough spot. If you usually throw or sponsor a party but cancel this year, people may assume that your company is struggling. In many cases, like Playboy's, that's obviously true. But for firms like Octagon, perception does not match reality. The agency represents Michael Phelps and had the best year in its history. "We looked at the circumstances out there," says Octagon executive Phil de Picciotto, "and decided that being more understated would be more appropriate for these times." (See pictures of Michael Phelps winning eight gold...
...biggest partier on the planet, Diddy, will be in town to host a bash. Lad mag Maxim, Playboy's rival for absurd Super Bowl extravagance - its 2004 bash in Houston, "Circus Maximus," featured Ferris wheels, fortune tellers, cancan dancers and Paris Hilton - is proceeding but with half as many guests as last year. "We're not immune to what's going on," says Glenn Rosenbloom, president of the Alpha Media Group, which publishes Maxim. "But having said that, our readers love football, our advertisers love football, and so do we." The sponsors for the party, which will take place...
...hopeful note, Los Angeles' Playboy Mansion, Shangri-la for so many 22-year-old males, seems safe for now. As one staffer puts it, "I can't imagine a scenario in which the mansion does not survive...