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...knew sex was a bad business to be in? That's probably what they're thinking over at Playboy's New York City offices, which are to be closed and its staff either laid off or offered a position at the magazine's headquarters in Chicago...

Author: /time Magazine | Title: Playboy Shows Signs of Withdrawal | 1/24/2009 | See Source »

...closure is part of a wider restructuring of the magazine, which is to be headed by former Maxim editor Jimmy Jellinek, who was previously in charge of Playboy's website. Playboy.com will be relaunched in February with an emphasis on "sight, sound and motion," including instructional videos, says Jellinek. (Yes, some of the instructional videos will be about sex. No, they will not be explicit.) The editors who remain at the magazine will be expected to devise stories for the website as well...

Author: /time Magazine | Title: Playboy Shows Signs of Withdrawal | 1/24/2009 | See Source »

...More worrying for those who still get a thrill out of the bunny ears is that Playboy's Super Bowl party has been canceled. The gala was widely regarded as football's equivalent of the Vanity Fair Oscar party. Last year's bash - for which tickets cost somewhere in the neighborhood of $2,000 - was hosted by Grammy-winning hip-hop artist Common and featured a drop-in by Hugh Marston Hefner himself, along with his three obliging companions from E!'s The Girls Next Door and a herd of other Playmates. For those who preferred women with fewer opinions...

Author: /time Magazine | Title: Playboy Shows Signs of Withdrawal | 1/24/2009 | See Source »

...This duality is the strength and weakness of the magazine, which back in the '70s sold up to 7 million copies a month but has been losing money for years. In the third quarter of 2008 alone, the publishing sector of Playboy Enterprises Inc. lost $1.3 million. While Playboy is still the best-selling men's magazine (circ. 2.6 million), its market share has been eaten away by lad mags like FHM and Maxim. The publication is kept alive because apart from its historical importance to the Playboy brand, it is said to be much beloved by Hefner...

Author: /time Magazine | Title: Playboy Shows Signs of Withdrawal | 1/24/2009 | See Source »

...embarrassed to be associated with porn. This is not about the objectification of women, it said, it's about harmless fun. And some good journalism. But with the anonymity and impermanence of the Internet (no more telltale boxes of magazines under the bed), there's less appetite for Playboy's now almost coy-seeming nudity. A girlie magazine located on the strip of real estate once known as Ladies' Mile stopped being funny and became an anachronism that couldn't be sustained...

Author: /time Magazine | Title: Playboy Shows Signs of Withdrawal | 1/24/2009 | See Source »

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