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Word: lengthening (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...lanolin oil are emulsifiers that enable the other ingredients to mix and form a smooth lotion. Three of the ingredients are pigments, which give color to the skin when the cream goes on. They are titanium dioxide, iron oxides and talc. There are also three preservatives to lengthen the shelf life of the cream: methylparaben, imidazolidinyl urea and propylparaben. In fact, the most expensive ingredient is propylparaben, which sells for about $3.30 per lb. But a safe assumption is that scarcely 20 worth ever finds its way into...

Author: /time Magazine | Title: Business: Of Ceteareth-5 and Water | 12/11/1978 | See Source »

Other forms of journalism have proved ineffectual substitutes for newspapers. Local television stations lengthen their news broadcasts without improving them. Critics from the papers, reading their reviews on the air, soon found themselves simplifying their judgments-more fervently denouncing or plugging a book-having discovered television's inpatience with verbal nuances. Reporters and columnists working for the strike-born papers seem less impressive than usual. Can it be that the role of editors in making news judgments is more crucial than writers like to admit? Or perhaps, on interim papers, reporters are like football players in a postseason Hula...

Author: /time Magazine | Title: NEWSWATCH: Without Newspapers, Less Happens | 11/6/1978 | See Source »

Hang time -- it's the key to the punting game, and both Restic and MacMurray know there's too little of it right now. "We lack a punting coach, per se," MacMurray says, explaining he works out alone, trying to improve his drop, heighten his extension and lengthen his hang time. But such an improvement takes time and concentration; and for MacMurray, that means solitude...

Author: By Mark D. Director, | Title: Trying to Get the Hang (Time) of It | 10/13/1978 | See Source »

...drudgery of daily commuting. They no longer wander in late because of railroad tie-ups, and they tend to stay to clean up the day's work rather than flee at the stroke of 5 p.m. to catch the next train. Some firms have even been able to lengthen their formal work week. The Olin Corp., whose 1969 move from Manhattan to Stamford led off the exodus to Fairfield County, cut its lunch period from one hour to half an hour; Union Carbide, which now works its employees seven hours a day in New York City, will adopt...

Author: /time Magazine | Title: Business: Bedroom to Board Room | 8/28/1978 | See Source »

...dentist," adds Mayor John Reagan. "Something we never had before." Mail volume through the town post office has increased by 30% during the past year. Postmaster Henry Springer hopes that New Stanton Post Office will be elevated to first-class status, enabling it to hire more staff and lengthen hours of service...

Author: /time Magazine | Title: Business: U.S. Rabbit All Set to Hop | 4/10/1978 | See Source »

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