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Word: imidazolidinyl (lookup in dictionary) (lookup stats)
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...cosmetics companies list the ingredients of each product on the package. But the consumer does not understand what many of those chemical names mean. Surely most buyers would be hard put to know after the longest head-scratching what might be the purpose of compounds like triethanolamine and imidazolidinyl urea, which are found in many cosmetics. One of them, for example, is Alexandra de Markoff s Countess Isserlyn Creme; it is a high quality makeup, commonly known as a foundation, that costs $25 for a 2-oz. jar. There are a few makeup creams that cost more and many that...

Author: /time Magazine | Title: Business: Of Ceteareth-5 and Water | 12/11/1978 | See Source »

...other ingredients to mix and form a smooth lotion. Three of the ingredients are pigments, which give color to the skin when the cream goes on. They are titanium dioxide, iron oxides and talc. There are also three preservatives to lengthen the shelf life of the cream: methylparaben, imidazolidinyl urea and propylparaben. In fact, the most expensive ingredient is propylparaben, which sells for about $3.30 per lb. But a safe assumption is that scarcely 20 worth ever finds its way into...

Author: /time Magazine | Title: Business: Of Ceteareth-5 and Water | 12/11/1978 | See Source »

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