Word: ketchum
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FRED AND I rolled out of York, Pa, on Friday the 13th. Fred's van, Irene--his grandmother had just given it to him--sure looked sweet. With only 493 miles on her she was still practically a virgin, but driving to Ketchum Sun Valley, Idaho would open her up some--about 2400 miles passed between her well-tempered hubs before we called our trip quits. But that wasn't til Tuesday morning when all was grey and cold and clammy and out rotting elk head lashed to the front of the van stunk of urine and flung...
Nine months ago, Margaux Hemingway stepped off a plane at New York's La Guardia Airport. Like other immigrants to the Big Apple, she was a little green. She had the blessing of the folks back home in Ketchum, Idaho, a happy disposition and a waiting boy friend. As a "hotdog skier" and sometime soccer player, and with only a year of odd jobs behind her, she did not have the exact skills suited to Manhattan's job market. But her grandfather had been Ernest Hemingway, so she had a well-known name. And though some...
Once there was a young girl called Margaux Hemingway, who had a pretty face and lived in Ketchum, Idaho. Although her grandfather Ernest had been a famous novelist, Margaux wanted to be a model, and so one day she moved away to New York City. There she met a hamburger heir named Errol Wetson, fell in love and planned to be married. At the same time, her pretty face began appearing on the cover of magazines like Vogue and Town & Country, making Margaux believe that she lived in the best of all possible worlds. Last week, however, life began looking...
Success has not come without problems. Editor Ketchum has had some trouble attracting big-name writers for the magazine's $200-to-$500-per-article fee. Publisher Blair has found that the local ad scene is a different place from Madison Avenue. "You don't talk about cost-per-thousand, reach and frequency," says Blair. "You talk face-to-face with a guy. If he's interested, he points to an ad and says, 'How much is that?' You say it's $90, and he answers, 'That...
...problems are uniquely rural, so are the payoffs. Country Journal's eight-member editorial staff takes lunch breaks on cross-country skis or picnics in an old gazebo on a pond behind the office. Blair gazes out of his office window at photogenic Mt. Wantastiguet. And Ketchum's family has become a working advertisement for the magazine's editorial pitch of self-sufficiency: they spend spare hours milking goats, making maple syrup and, of course, delivering the occasional calf...