Word: heineken
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...HECKART, 82, recipient of an Oscar, two Emmys and a special lifetime achievement Tony; in Norwalk, Connecticut. Best known for her eccentric character roles, Heckart first won recognition on Broadway in 1953 for her portrayal of middle-aged Rosemary Sydney in the love story Picnic. DIED. ALFRED "FREDDY" HENRY HEINEKEN, 78, third-generation owner of the Heineken beer empire responsible for building the brand into the world's third-largest brewer; in Noordwijk, Netherlands. Obsessed with advertising and marketing, Heineken designed the green bottle and logo that transformed the Dutch tipple into a global brand...
...Girl Mixer go out this week. Will you be invited?...I realized that-gasp-I don't have a "drink." When I go out, I always flounder for a minute before ordering something I don't want (like a Heinken. Whose first drink is a Heineken?). So I need your help. I want something sweet but not annoyingly sugary (no amaretto sours or midori anythings), something sour but not too tonic-ky, and something that just looks cool. An astute friend suggested, "Absolut Mandarin and Sprite. That's perfect for you." I tried it the other night. It was terrible...
...bank Nomura International in a $321 million deal. With it, SAB got the right to acquire Nomura's remaining stake by June 30, 2001, for $308 million. That makes SAB Central Europe's biggest brewer and vaults it into third spot worldwide, after Anheuser-Busch of the U.S. and Heineken of the Netherlands...
...cards; further expansion in Europe is more likely. Before its Czech purchases, SAB established itself in Poland, Romania, Hungary, Slovakia and Russia. A top brand like Pilsner Urquell, say industry insiders, will reinforce SAB's No. 1 position in the region and eventually give it the edge over Heineken in Germany as well. But rival Anheuser-Busch has little cause for concern. Although the St. Louis-based giant had expressed an interest in bidding for Nomura's Czech brewing interests, Eastern Europe is "not a priority region for our international development," says Steve Burrows, CEO and president of Anheuser-Busch...
...offered him a Cider Jack and a Heineken[in exchange for Chun]," he said. "Both of these goodwill gestures were refused...