Word: heineken
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Dates: during 1970-1979
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...window and I said, 'I'm sorry, sir, we don't sell gas till 7.' I started back and got two steps from the door when I felt a big bang on my left leg. I grabbed my leg. Below me was a bottle of Heineken's, half full. Now I walk backwards...
Dutch brewers, led by Heineken, became the top beer exporters in the mid-1970s after the Germans found themselves squeezed out of foreign markets by rising costs and the climbing value of the deutsche mark. Löwenbräu, which once exported a third of its production, stopped shipping to the U.S. last year; a version of the original Löwenbräu is now brewed and marketed in the U.S. by Miller. But over the past three years sales of foreign beers in the U.S. have doubled. Though Heineken now commands close to 45% of this booming...
During this frenzied activity, there were touches of black humor. Someone noticed a case of unopened Heineken beer. Deciding it would not be a good idea for alcoholic beverages to be in evidence when the teetotaling Muslims reached the second floor, embassy staffers drank the beer. "Happy Valentine Day," someone quipped. But the joking could not disguise the fear they all felt when the guerrillas marched into their refuge. "Everybody get down," ordered a guerrilla wearing a camouflage jacket and blue work pants. "I thought we were going to die for sure," said Los Angeles Times Correspondent Kenneth Freed...
...After you've seen Animal House for the seventh time, you look for something else to do," added John Gilberton, explaining why he and his Heineken buddies undertook such a useless project in the first place...
Answer: Don't fool around. Head for the concession stands easily reached from the seats but plan to have a low tolerance. The stuff is expensive and it is not exactly Heineken...