Word: heineken
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Dates: during 1980-1989
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...Pulling freaks, getting A's, and drinking Heineken brews...
When you enter an arena, you see ads all over the place. They are mostly concentrated on the court where the television can pick them up. For example, in Mayaguez, there is a Heineken logo in the foul lane. giving the overall effect of a conical beer...
...suds fans in the West and Midwest have been shaken by a rumor that the brand is contaminated with urine. Barton's managers thought they had stopped up the source of the malicious tale last month, when they settled a suit against a Reno-based distributor of Miller and Heineken whose employees were charged with spreading the story. But the rumor kept foaming up, which prompted Barton last week to launch a campaign to reassure customers in its 25-state sales region that no such contamination has ever been found...
...Heineken, the most popular import, went for a more casual approach with: "Come to think of it, I'll have a Heineken." Nonchalance notwithstanding, this ad wasn't very visually exciting, featuring a drop of water climbing up the side of a bottle. Don't the Heineken people realize that you can put poodle urine in a bottle, chill it, spray it with water, and watch a little droplet of H2O do exactly the same thing? I finally realized that European countries, who in general make fun of American beer, don't always export their best brew...
Kyle MacLachlan is outstanding as Jeffrey. With his paperboy face and barely noticeable earring, he meets and hurdles each awful rite of passage with marked confidence. Laura Dern makes for terrific chemistry with MacLachlan; she slow dances and sips Heineken like a runner-up Homecoming Queen and proclaims with detached conviction, "It's a strange world." Isabella Rossellini is all lips and eyes as the tortured chanteuse. "Hit me, hit me," that S&M cliche, has resonance and poignancy in the context of her performance. Dennis Hopper is to-the-core nasty as the vile drug-killer; he was better...