Word: hatchbacks
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Nissan's new zero-emissions electric vehicle is a quiet car with a noisy message. During an Aug. 2 unveiling at the company's new headquarters in Yokohama, Nissan CEO Carlos Ghosn drove the Leaf, a four-door hatchback, onto the main stage with Japan's former Prime Minister Junichiro Koizumi in the passenger seat and the mayor of Yokohama and the governor of Kanagawa prefecture sitting in the back. The point was loud and clear: Nissan, which is investing heavily not just in electric-car development but also in infrastructure like charging stations, has politicians on board...
...Family-owned Reva Electric Car is building a new factory 25 miles (40 km) south of its Bangalore headquarters to mass-produce the Reva hatchback, a two-passenger city car priced at little over $12,000 that the company has been selling in India and Europe since 2001. When production begins next January, the new factory will be the world's largest for low-cost electric cars; annual capacity is expected to hit 30,000 cars within three years. "The opportunity today is very high," says Chetan Maini, Reva's vice chairman and chief technology officer. (See pictures...
...admissions officer, watching families reassess their means and ends, suggests that maybe the insane competitiveness will recede. The yoga instructor says living more simply relaxes us, as if the entire country needs to slow its breathing. The buyer at the used-car lot feels both frugal and green: that hatchback isn't used, it's "pre-owned," and this counts as recycling. The discount shoppers view their task as a scavenger hunt and take a certain pride in finding the bargain, cutting the deal; 23% of us are haggling more, a profitable contact sport...
...Much like the pubescent years we were enduring, summer concerts were more about the journey than the destination. Headliners, therefore, were irrelevant. No sooner had the Warped Tour been posted than we donned rubber bracelets and piled into the hatchback of whichever friend had most recently learned to drive. Once we got there, we were a lot more concerned with the contents of our illicit “water” bottles than we were with the musical styling of Blink-182. By this token, I regularly made the trek to see some of the worst college-rock bills...
...flexibility also extends to the rhythm of work: BMW has struck deals with its heavily unionized workforce that enable it to run its factories more or less as demand dictates. Its newest plant in Leipzig, where the 3-series and new 1-series hatchback cars are built, runs anywhere from 60 to 140 hours per week. Instead of classic two- or three-shift rosters, the company juggles some 300 working-time permutations to determine optimal use of its teams of workers, some of whom are contract "permatemps" more common...