Word: handcrafted
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Dates: during 1960-1969
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...apartment buildings to be built swiftly. But single homes have resisted the industrial techniques that are commonplace in the U.S. Contractors get in one another's way, run out of materials, even quit to work on a second project before they finish the first one. Workmen, though skilled, handcraft things the way their grandfathers did. The result: low output at high cost. Levitt, who will use 99% French-made materials and equipment, is gambling that he can teach his French contractors and workmen to build Levitt-style, feels that eventually housing can be built in France for the same...
...emphasis is on structure. But he will continue to occupy his unique place in the public's affection, because his structures still aim to please the eye. He has declared war not only on the glass box that dominates so much new building, but also on the handcraft brutalism of some of the buildings of France's Le Corbusier (TIME cover, May 5, 1961), which have all the force in the world but can also lack compassion. Indeed, nothing tells more about