Word: goncharov
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...time, fast-food chains were scarce in Russia. McDonald's, a pioneer in Russia, was a model, particularly for its cleanliness and sanitary procedures. "The quality in the Moscow McDonald's is really high," Goncharov says, adding that Teremok strives to match or exceed...
...former business colleagues), he opened his first kiosk in April 1999, on Moscow's Leningradsky Prospekt. By 2001, he had 15 kiosks in Moscow and 12 in St. Petersburg. "From the beginning, I was going to build a really good company, not just two or three restaurants for me," Goncharov says...
...cucumber and a special sauce). Teremok gives away toys, based on a popular Russian children's cartoon, with kids' meals and uses secret shoppers to monitor workers' politeness. (Bonuses are distributed on the basis of their reports.) All of it is learning by doing. "When I see a problem," Goncharov says, "we buy books on the topic, then we read, then we decide...
...original concept and menu haven't changed much in 10 years, but the scale of production has increased dramatically. "If you're chopping 100 kg of mushrooms, you do it one way," Goncharov says. "If it's 200 kg of mushrooms, you do it a totally different way." The company has upgraded factories four times, and now has a 4,000-sq-m site...
...Goncharov insists that Teremok will leave its national identity behind--but not the increasingly fashionable national snack--as it goes international. "I don't want to be a Russian company in Germany," he says. "In Europe and America, they don't really like the Russians. But they could like the good products from Russia." Especially if they come with caviar...