Word: gimmicks
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Many German commentators saw the government announcement as little more than an political p.r. gimmick. Still, the liberal Süddeutsche Zeitung saw the announcement as a sign of how technology once considered a pipe dream has moved firmly into the mainstream of public debate. "Electric cars are no longer a topic for madmen but for the government. A million of these cars should be zipping along German roads by 2020. The government is instigating a revolution," the paper wrote last week. (Read "Electric Cars: China's Power Play...
...like Child who write about what made them famous, or infamous. There are unremarkable people who write about a remarkable thing that happened to them. And there is the 21st century memoirist, who makes him- or herself interesting in order to write about it, usually through a time-centric gimmick, like spending a few months at, say, an ashram. Powell belongs to this last category, and cannily the movie lets us see how the wheels turn in her head. Ephron includes Child's real-life reaction to Powell's blog and lets it stand; she doesn't try to turn...
...Hasbro gave Joe an honorable discharge. It redesigned the toys and relaunched them in 1970 as Adventures of G.I. Joe: the figure received lifelike hair, moveable eyes and a "kung-fu" grip, enabling him to hold onto objects for the first time. But the changes proved to be a gimmick, taken even further by Hasbro with the development of a space-traveling "Super Joe" in 1976. The reception was lukewarm, and by 1978, Joe was retired from service entirely. (Read a brief history of Scrabble...
...over her own reaction. She knows she's too cool to be ruffled and jealous, but she can't help herself. Thanks to boldly truthful moments like this one, along with highly naturalistic and often hilarious dialogue and a trio of appealing co-stars, Humpday quickly transcends its own gimmick. (See the top 10 movie gimmicks...
...Even though it was gimmick-filled reality television, there seemed to be a bit of actual - even profound - truth in it. The underlying premise was that Jon and Kate Gosselin's marriage was an enterprise dedicated not to making themselves happy but to taking care of the cavalcade of children they had produced, that they were laboring at something more significant than their own pleasure...