Word: gimmicks
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Dates: during 2000-2009
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...Senator Ted Kennedy, a chance to improve the current options available to the elderly and disabled who need care (Medicare does not cover long-term nursing-home stays, and Medicare funding for home health care would be cut under health reform); to critics, it's a fiscally unsound budget gimmick, "a classic definition of a Ponzi scheme," as Republican Senator John Thune of South Dakota described it late last week. (See 10 players in health care reform...
...with a politically engaged writer who would doubtless oppose his leadership were he alive today. "I don't think Albert Camus has any need of Sarkozy, I think Sarkozy has greater need of some intellectual sparkle," Camus biographer Olivier Todd told France Inter radio on Saturday. "This is a gimmick - it's part of his technique of hijacking the intellectual milieu. It flies absolutely in the face of everything that Camus stood...
This is where the duo says their slogan—“Real Leadership, New Solutions”—ceases being a gimmick and takes on practicality. Bowman and Hysen’s “New Solutions” comprise a range of ideas that will improve the lives of students without breaking the bank, they...
...girl was waiting for a man who never came; in another elegant shot, the film cuts back to her waving goodbye to her lover as he ascends the airport escalator, Meloni and his companion descending the parallel escalator, still talking, just moments later. Far from being merely a gimmick, this technique highlights the implicit interactivity of the interviews—not only between interviewer and subject but between the subject and the different people he recalls in his attempt to capture a particular emotional moment...
...were TV's dysfunctional families Heene's only model. Even in professional careers, mere competence and craftsmanship is no substitute for a gimmick. You can be a brilliant chef and struggle to keep a restaurant afloat, or you can be a screaming chef - or, as on Oxygen's new reality show, a "naughty" chef - and be a media star. Real estate agents, tattoo artists, cake decorators - the only thing standing between them and fortune is the willingness to blow a gasket once a week on cable...