Word: fashionable
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Dates: during 1940-1949
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After eating, Loewy descended ten floors to his spanking new 1950 Studebaker convertible waiting at the curb. That he had designed too-along with all the Studebakers since the war-and thereby helped set a new fashion in automobiles. Loewy's own car had a few special flamboyant frills: a plastic tailfin, a tiny gold grilled air scoop above the emblem on the hood, recessed door handles, porthole windows and other eyecatchers to start pedestrians' tongues awagging with-the name of Studebaker− and Showman Loewy...
...publisher, in turn, was also impressed by the Parisian suavity and horizon-blue uniform of the dapper young officer. He put him to work on fashion illustrations for Vogue, and Loewy swiftly demonstrated his unmatched ability to impress all the right people...
...duplicator up to his apartment and built a clay model embodying his ideas. Gestetner liked it so well that he paid Loewy $2,000 for it and used the same design for 15 years afterward. (Gestetner paid him a yearly retainer not to design for any competitor.) Overnight, Fashion Artist Loewy decided to become an industrial designer...
...fashion in finishes was once fire or flood, but recently the doomsters have gone atomic or bacteriological. Stewart is a measles man-"super-measles"-but he has no stomach to describe the death agonies he inflicts...
...Yardlings got over this customary freshman problem in convincing fashion Saturday. Lamar admitted that backs Pete Dillingham, Jerry Blitz (two touchdowns), and John Ederer (one score, and linemen Hank Toopke and Arnie Horween, (both filling in on short notice for Bob Stargle, left behind in Stillman), had played good games...