Word: fashionable
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Dates: during 1940-1949
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...optimism and progress, U.S. business this year is spending about $830 million in magazines and newspapers alone. At least one-third of all the advertisements bought by that staggering sum are using models. The proportion is nearer half in beer, cigarettes, cosmetics, the biggest users of models outside the fashion field. The figures add up to the simple conviction that there is nothing like a girl to catch the public's eye. Actually, with the buyers' market making the going tougher than before, the advertising business has begun to realize that a pretty girl can only lead...
...Dawn of Disillusion. Modeling is concentrated in a few crowded Manhattan blocks between Fifth and Third Avenues, brightened by the parade of breathless, breath-taking young women dressed at fashion's extreme, hatboxes* in their hands, their feet fleet and flat-heeled, their pancaked faces as blank as a baby's conscience. There are about 1,000 professional photographic models active in New York (including 25 men, 25 children and several dogs...
...statistics in the modeling business are the figment of someone's creative imagination. Best estimates are that only about 50 or 60 of New York's 1,000 photographic models make between $10,000 and $20,000 a year. Among them are two outstanding up & coming fashion models, a sensational, Lauren Bacallish redhead named Kathryn Cassidy, 23, and a sultry Maryland beauty named Jean Patchet, 22. About 75 models make between $8,000 and $10,000 at rates up to $25 an hour. The rest charge from $5 to $15 an hour and often do not find enough...
...instantly to the photographer's every direction, almost before it is spoken. Her body (bust and hips 34 in.) is so supple that she can pull in her normally 23-inch waist to 18 inches. She has the gift of mimicry every good model needs, and a keen fashion sense. Once, she appeared 103 times in a single issue of a magazine, scarcely looked like the same girl in two pictures. Says she: "The photographer says, 'Look sexy,' and I look sexy. He says, 'Look like a kitten,' and I look like a kitten...
Oriental Slave Dance. The life dedicated to the task of being a paragon of fashion for American women began 38 years ago, far from the U.S. and far from fashion. Lisa was born in the small Swedish town of Uddevalla (present pop. 22,675), the daughter of Dr. Samuel Bern-stone, a dentist. Lisa's father had changed his name from Anderson, which he considered too commonplace: there are 48 pages of Andersons in the Stockholm telephone directory. The Bernstones were always considered a little daring by the town: they liked to go swimming in the nude. Lisa still...