Word: fashionable
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Dates: during 1940-1949
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...Mead fell from fashion after the Reformation cut down the use of beeswax for church candles; apiarists, no longer able to sell their byproduct wax to the chandlers, found it unprofitable to make honey just for the mead makers...
When a pregnant woman feels sorry for herself and wants a chocolate fudge sundae, she should have it, says Dr. Arthur G. King of Cincinnati. In the current American Journal of Obstetrics and Gynecology, Dr. King challenges the prevailing fashion among obstetricians of warning patients to keep their weight gains below an arbitrary 25 pounds...
...With him was Pressagent Richard Condon, who planned the campaign, and luggage containing 400 pounds of promotion material and special gadgets. Wilcoxon's mission: to pour it on for six groups of "public opinion leaders" in each city-women's clubs, churches and religious groups, school officials, fashion designers, manufacturers and retailers, the press, radio and TV and film exhibitors...
Faith in Reverse. The absolute atheists, says Maritain, are represented today chiefly by the academic high fashion of existentialism and the militant mission of Communism. For them, he says, the casting aside of God is "a basic act of moral choice." It is, in other words, an act of faith in reverse which, in pretending to deny religion, "is a full-blown religious commitment." But it is a tragic failure. Example: the Communist, whose atheism begins as a declaration of independence, plunges into a new slavery "to a worldly demiurge crazy for human minds to bend and bow and yield...
While upholding the new puritanism, Szabad Nep also upheld the importance of being pretty. In reply to a woman reader who remarked that she had no time to think about her looks, the fashion editor wrote sternly: "In your opinion, Comrade, it is a waste of time if a woman desires to express by a spotlessly laundered blouse or neatly groomed hair that she lives and works in a healthy and free country . . . You are 35, married, and have a child . . . Did you ever think what it would mean to your husband* if he could see you at home...