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Word: fahrvergnugen (lookup in dictionary) (lookup stats)
Dates: during 1990-1990
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Usage:

...wider usage of the language, and is bound as well to contribute more words to other tongues. Already television viewers in the U.S. have seen signs of a heightened linguistic confidence on the part of the Germans. One example: a Volkswagen ad campaign that centers on the word Fahrvergnugen, or joy in driving -- however mispronounced it may be in the commercials. Only a few years ago, the use of a German word in an advertisement in English would have been avoided, if only because the sound of German was associated with the bad guys in World War II movies. Today...

Author: /time Magazine | Title: Germany: And Now for Sprachvergnugen | 7/9/1990 | See Source »

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