Word: evergreen
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Dates: during 1960-1969
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...better, John Lahr, his son and biographer, has endeavored to display the man by somewhat disjointedly laying out the surface facets of his personality, much as a dresser might have laid out Lahr's costume changes. In dealing with his father young Lahr, who is a drama critic (Evergreen Review), manages to seem both revealingly intimate and inconclusive in his analysis, suggesting that the real man was unknowable or perhaps not there...
Irreverence toward the high and mighty was revived in the nightclubs and on TV by such iconoclasts as Mort Sahl, Dick Gregory and the late Lenny Bruce. In magazines, the door was opened by such immoderates as Ramparts and Evergreen. The result has been the rise of a new generation of political caricaturists who consider no public figure too sacred, no insult too excessive. The front lines are manned by established satirists like Jules Feiffer, David Levine and Ronald Searle. Behind them, a new platoon of caricaturists is fast moving up. And one of the best is a Manhattan commercial...
...became available in the Detroit area on a Saturday morning. Even though it was not officially listed, indexed, and publicized, eleven people learned of it through Realtron and came to visit it. By that afternoon, the house was sold to one of them. Says E. Gordon Sinclair, president of Evergreen Realty: "Normally, we wouldn't have had that house on the market for five days...
Avant-Garde, he is convinced, is much more in tune with his sunny nature. Yet the onrushing sexual revolution may have passed him by. For frantic sex Avant-Garde is miles behind Evergreen (TIME, March 29) and not far ahead of Cosmopolitan. But Ginzburg protests that Evergreen's sex is "somewhat excremental," while Avant-Garde is pitched at the "genital level. Sexy, yes. Dirty, no." To prove his point, he says that forthcoming issues will carry an eight-page super-fold-out of a life-sized woman, as well as details on a private collection of pubic hairs garnered...
...Evergreen has also joined the ranks of bidders for hot political memoirs. Its first catch was Kim Philby, the British master spy, for whose reminiscences it paid more than $50,000; the first installment appears in the April issue. With only marginal advertising, Evergreen does not quite break even by charging $1 an issue. But by developing young writers in the magazine, Rosset stands to recover his investment when they become popular and he publishes their books...