Word: evergreen
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Dates: during 1960-1969
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Last Frontier. Cheap girlie magazines have always catered to prurient interests, but Evergreen is not of that ilk. It was started in 1957 as a paperbound book, publishing such unknown authors as Edward Albee, James Purdy, Samuel Beckett, Allen Ginsberg. In 1964, it was turned into a slick-paper magazine with striking art work and lots of color; its scatology is elegantly framed. With a circulation of some 160,000, the magazine recently changed from a bimonthly to a monthly...
...Evergreen's editors claim that they are not on the lookout for adventurous sex; that just happens to be what people are writing about. "It is the last frontier," says Managing Editor Fred Jordan. "Sex also serves other func tions and stands for things beyond itself. It can be a political statement." If sex, in fact, turns sour in so many Evergreen stories, the editors believe that is a reflection of the times, specifically the anguish over the Viet...
...truth to tell, is cheerless in Evergreen. Women are not so much to be loved as abused, and the varieties are impressive. One writer, E. F. Cherrytree, candidly reveals his special hangup: a passion to see women fighting each other, the bloodier the better. "It's my biggest sex pleasure and has been since I was four. I'm 35 now." Evergreen illustrated this treatise with a few pages of sketches of two shapely girls, one blonde, one mauve, going at it tooth and claw. The piece evoked considerable response, says Rosset, all of it favorable. "We really...
...Geist, a curvaceous nude who is continually being assaulted by men, women, animals and monsters. From each scrape, she escapes with her smooth skin, at least, entirely intact. When one tormentor turned out to be a German army officer, the issue was banned in West Germany. Two issues later, Evergreen gave equal time, as it were, and made Phoebe's torturer a rabbi. Having mined that vein, Evergreen temporarily dropped Phoebe after one last mass orgy of sadism in which all her enemies ganged...
Cult of Revolution. Evergreen's politics is as far out as its sex. It subscribes to the New Left roster of revolutionary heroes: Che Guevara, Castro, Malcolm X, Ho Chi Minh, Stokely Carmichael. It has published LeRoi Jones's furious diatribes against whites, mainly Jewish: "The little arty bastards talking arithmetic they sucked from the Arab's head." While not taking it too seriously, Rosset excuses black anti-Semitism on the grounds that Jewish merchants, after all, have exploited Negroes in the ghetto. "We agree with practically everything LeRoi says," explains Rosset, "except that...