Word: downmarket
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...items to accept for resale at a secondhand-clothing shop called Buffalo Exchange. It's part of a growing chain of stores in a growing industry, and it just may be the cool place to find trendy fashions at a fair price this summer. These are not the musty, downmarket stores of yore. The best ones are as carefully curated as a Soho boutique; put a premium on current styles, not vintage novelties; and turn a healthy profit...
Another element of VW's strategy involves heading downmarket, reversing a silly foray into the luxury segment with its $68,000-plus Phaeton sedan, which flopped. The company has slashed sticker prices on the Jetta (lowered $1,400, to $16,500) and Rabbit ($1,000, to $15,000), hoping to recover profits with higher volume. And future models won't contain as many standard features, according to Hallmark. The idea is to produce cars that can compete more effectively in the midmarket. Designing cars for the local competitive landscape is precisely what the Japanese have done for decades, of course...
...past year, nearly every beauty brand, upscale and downmarket, has introduced a new antiaging skin cream--Estée Lauder's Perfectionist (CP+), Olay's Regenerist Perfecting Cream and Avon's Anew Clinical Line and Wrinkle Corrector, to name a few. "We've been on the antiaging track for a long time, even before StriVectin came along," says Estée Lauder's Peter Lichtenthal, the brand's senior marketing vice president. "But its success has provided further proof of how hungry the public is for these types of products...
...already considered hip by 4-year-old girls, are becoming must-haves for women 10 times that age. Tom Ford for Yves Saint Laurent Rive Gauche, Dolce & Gabbana and Prada are among the fashion powers touting the look in recent collections, tying ribbons onto blouses, dresses and shoes. Popular downmarket retailer Hennes & Mauritz (H&M) and other mainstream mall outlets have also appropriated the ribbon theme for everything from belts to tank tops. Whether tying them in bows or leaving them to dangle like streamers, designers use these broad bands in every color--including, of course, basic black. "Details like...
...news more interesting now than it used to be? Or less? The inundation of "news" delivered round the clock by the cable channels has a repetitious, downmarket quality, and leaves an impression of stupidity, of history gone to the shallows. When I was young, there was always war or the threat of war - world war, Cold War, Korea, Vietnam. It may have been just as stupid, but it was real history, anyway. It had size. Today we have occasional school shootings (which we cover as if they were the Normandy invasion), or Robert Downey Jr. getting arrested for drugs again...