Word: regenerist
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...past year, nearly every beauty brand, upscale and downmarket, has introduced a new antiaging skin cream--Estée Lauder's Perfectionist (CP+), Olay's Regenerist Perfecting Cream and Avon's Anew Clinical Line and Wrinkle Corrector, to name a few. "We've been on the antiaging track for a long time, even before StriVectin came along," says Estée Lauder's Peter Lichtenthal, the brand's senior marketing vice president. "But its success has provided further proof of how hungry the public is for these types of products...
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