Word: midmarket
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Thankfully, Vang Vieng has much to offer grown-ups too, and it makes a charming stop if you're traveling overland between Vientiane and Luang Prabang. To beat the backpacker crush, opt for midmarket guesthouses like Villa Nam Song, telephone (856-23) 511 637, or the Elephant Crossing Hotel, (856-23) 511 232, which offer relative luxury (air-conditioning, television, private bathrooms). For fresh local food, try Vang Vieng Organic Farm, (856-20) 590 9132. Founded in 1996 by Thanongsi Solangkoun ("Call me Mr. T," he invariably says), it serves innovative Lao cuisine and also features a guesthouse and charity...
...Chevrolet Equinox and GMC Terrain are aimed at the broad midmarket where motorists move among sedans, minivans and SUVs. The crossover segment, where vehicles are lighter and more fuel-efficient than traditional SUVs and not as dowdy as minivans, has grown in recent years, but the previous version of Equinox underperformed against Toyota's Highlander, Honda's Pilot and Mazda's CX9. The 2010 Equinox has a better, functional interior, more power and significantly better ride and handling than the old version, but it is an open question whether the improvements are enough to motivate motorists to trade in their...
...deal for LensCrafters, Luxottica also got the midmarket women's-clothing chain Casual Corner. Luxottica couldn't find a buyer for the poorly performing outfit and after two years was on the verge of liquidating it when Del Vecchio said he'd buy it himself. Why? "It was a gut feeling more than anything else," he says. So Del Vecchio left day-to-day operations at Luxottica to strike out on his own. Within a few years, the hemorrhaging at Casual Corner had stopped?and Del Vecchio was looking to expand into additional retail concepts...
...engineering, stowing in the rear at the flip of a switch and transforming a buttoned-up coupe into a sun-loving hellion. A car with features like that used to set you back at least $65,000. But VW priced the Eos at just under $29,000 to attract midmarket shoppers--and, the company hopes, to help kick-start the brand...
...Jetta (lowered $1,400, to $16,500) and Rabbit ($1,000, to $15,000), hoping to recover profits with higher volume. And future models won't contain as many standard features, according to Hallmark. The idea is to produce cars that can compete more effectively in the midmarket. Designing cars for the local competitive landscape is precisely what the Japanese have done for decades, of course. But, Hallmark says, "it's a huge change in perspective" at VW headquarters in Wolfsburg, Germany...