Word: auctioneers
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Dates: during 1930-1939
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Last week Mrs. Sullivan's own collection of Cézannes, van Goghs, Toulouse-Lautrecs, Gauguins, Picassos, Derains, Modiglianis, Soutines and the rest was sold at Manhattan's Parke-Bernet Galleries. It was the most important auction of modern art in a decade, and nearly every outstanding dealer and collector in the U. S. was there-except Mrs. Sullivan herself. Day before she had died quietly in her sleep...
More than its quality made the Sullivan sale significant. As the first major auction of modern French painting since dealers' prices in this field skyrocketed in the '203, it gave ever-suspicious private buyers a line on whether prices had been puffed up unduly. With collectors making most of the high bids, dealers were vindicated. Chunky, art-loving Walter P. Chrysler Jr. set a new U. S. auction record for Cézanne by bidding $27,500 for a sombre portrait of Mme Cézanne. An anonymous collector paid $19,000 for van Gogh's high...
Just before he left for his vacation, Buzz auctioned 1,000-oddhead of cattle, shipped in from ranges in seven neighboring States, to "feeders" who prime the beef over the winter for choosy eastern markets. "Boy, oh boy, oh boy, lookut that pretty li'l heifer," Buzz urged grizzled buyers in his rough-hewn auction pit, "right offa the juicy meadas. Wottami bid, wottami bid for this pretty li'l heifer? Who'll start it 25, 25, 25. . . ." They bid up to $97 a head; Buzz got $57,000 for the lot; the folks headed home...
...same situation. He caught ranchers at breakfast daily in seven States with three-quarters of an hour of weather, livestock & feed prices, good humor, a singing cowboy and a guitar-twanging cowgirl with Bar X names (Claude Redman, Esther Gibson), plenty of come-ons for the Greeley Cash Auction Market. He put his auction pit on the air twice a week, took microphones out on the range for farm sales, saw to it that the folks who turned out were not only entertained but fed ("Free Barbecue at 12 o'clock. Bring your own cups"). He offered to sell...
...Buzz Hoover uses 23¼ of KFKA's 88 hours a week. He built KFKA a new transmitter, which the now booming station has nearly paid for. In Hoover Park, around his auction arena, he has his own studio, the 300-foot transmitter tower outlined with red neon lights. In the park are cattle pens, a Buzz Hoover lumber yard, garages, stores, tourist cottages. On auction days, when the radio-beckoned crowds turn out in droves, Buzz wears a slick cowboy outfit and so do Claude and Esther. His roustabouts wear natty, filling-station-style uniforms with cowboy hats...