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Aluminum Co. sold its patent on the process to Count Cippico, who set up Zeus Corp. to handle it. The name Zeus was chosen because it is pronounceable in every tongue (same reason Eastman chose the name Kodak). From a tiny office in Manhattan, Zeus Corp. six weeks ago began distributing black aluminum holders in several sizes at $1 and $2 each. By last week Zeus holders were selling like hot cakes. Most convincing evidence of the gadget's merit lies in the using. Commented Esquire: "After you smoke a pack, take out the cigaret filter and be thankful...

Author: /time Magazine | Title: Business: Zeus | 11/29/1937 | See Source »

...Play. Amphitryon 38, adapted for the Lunts by Samuel Nathaniel Behrman from the French farce of Jean Hippolyte Giraudoux, is approximately the 38th dramatic version of the Theban legend of how all-powerful Zeus (Roman Jupiter) had to assume the mental as well as the physical aspects of Amphitryon before Alcmena would bed him. The Lunts studied the play, which they were quick to see contained one of their favorite situations, for several months before trying it out last June in San Francisco and Los Angeles. Later they took it to Baltimore, Washington and Cleveland, to whose critics the play...

Author: /time Magazine | Title: The Theatre: Mr. & Mrs. | 11/8/1937 | See Source »

Alcyone, Asterope, Electra, Kelaine, Maia, Merope and Taygete were the seven daughters of Atlas and Pleïone. According to one Greek myth, the seven sisters were pursued so ardently by Hunter Orion that Zeus changed them into a constellation of stars, the Pleiades. One of the seven is dim because of mourning for a sister who married a mortal...

Author: /time Magazine | Title: Science: Dim Pleiad | 7/26/1937 | See Source »

...This scripture, like Mr. Green's, is not to be found in the Bible. The dramatist Sophocles wrote: "Those whom Zeus would destroy he first makes mad," repeating an ancient Greek adage...

Author: /time Magazine | Title: National Affairs: Michael & Lutijer | 6/7/1937 | See Source »

Under the presidency of "Stog" Stokes, the Pennsylvania Museum has equired a $20,000,000 building, topped with a huge pink terra cotta Zeus, and collections with an estimated value of between $10,000,000 and $15,000,000. Besides a very respectable list of Old Masters, it includes New York's beloved Madison Square Diana, and the finest collection of the works of Thomas Eakins in the U. S. But less than 20% of the interior of the tremendous

Author: /time Magazine | Title: Art: Philadelphia Program | 2/8/1937 | See Source »

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