Word: young
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Dates: during 1960-1969
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Government and business will be forced to spend ever increasing sums-possibly $10 billion to $20 billion a year, in Herman Kahn's estimate-to control pollution of air and water and to prevent the destruction of natural beauty. Already, the young seem to be turning their protest to problems of the environment, organizing demonstrations against irresponsible corporations and municipalities. In the next few years, increasing attention will be paid to shoddy development and the infamous urban sprawl; it will be widely recognized that like most forms of pollution, defiling of the landscape, whether it be with shopping centers...
...adulthood and maturity: our wish is to stay immature as little children." It was meant metaphorically; yet it expressed a profound disillusion with the values of the "older generation"-or perhaps the lack of them. Given little to believe in or rebel against by their liberal parents, the young filled the void with their own lifestyles. The decade's compulsive clichés-"relevant" and "meaningful"-suggested a desperate search for identity...
...suppose that they are going forth to conquer the world." The heroes upon whom the romantics model themselves, and the causes they support, are also meant to shock. In the 19th century, romantics adulated Napoleon for defying all European tradition by his bold exploits. Many of today's young rebels glorify Che Guevara and Chairman Mao. The parallels are not exact, but in both situations it was enough that the heroes were hated by the Establishment...
...involve only a minority. A more general phenomenon will be the decline of materialistic motives, paradoxically accompanied by a growth in hedonism. Even so, asserts Princeton Sociology Professor Suzanne Keller, "We are at the end of an era when the measure of all things is a material measure. The young ones feel this deeply in their hearts." While industrial technology will provide a dazzling variety of innovative gadgets, from phonovision to computers for the home, possession will be less of an ideal. When goods are needed, says Buckminster Fuller, more and more will be rented rather than bought. "Ownership," says...
...greater leisure time. The goal of most Americans will be self-fulfillment rather than self-sacrifice. In everything, the emphasis will be on experimentation. "The idea of redesigning a way of life is going to be the dominant theme of the '70s," says Behaviorist B. F. Skinner. Young people will continue to fear large institutions, he believes, and will be ever more willing to "let this culture alone" and start their own institutions and communities. Education for enrichment or amusement rather than for professional skills will become a lifetime process as universities expand to provide an almost infinite variety...