Word: yougov
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...Just as Britain's voters look set to unseat Labour in part as punishment for the debt-ridden state of the economy, soccer supporters' patience for massive borrowing by football clubs - and the owners behind it - has expired. Asked in a March YouGov poll whether they felt their club would be in better hands if it was owned cooperatively, 56% of fans expressing an opinion believed it would...
...that's not to say a hung Parliament itself wouldn't hit the pound hard. Long viewed as almost certain winners of an election expected in May, the Conservatives have squandered their double-digit lead in recent weeks. In fact, in a YouGov poll published in Britain's Sunday Times on Feb. 28, the Tories' margin over the governing Labour Party had diminished to just two percentage points, raising the specter of no party winning absolute control of Parliament. The problem: Britain has had little practice at coalition government in recent years. Its last attempt - more than 30 years...
...character impact on his chances of victory? "If the story carries on and you get a new and fixed public sense of Brown, that he's a bully and he's emotionally out of control, that could be immensely damaging," says Peter Kellner, the president of the polling organization YouGov. The Prime Minister's best hope of retaining his job, adds Kellner, is that voters see Brown "as passionate - and better that than somebody who's bland...
...them. Cameron wants to topple it. "When a government is in trouble, an opposition party's main task is not to be unelectable. What David Cameron has achieved - and it's a massive achievement - is to make the Tories electable," says Peter Kellner, president of polling organization YouGov. "One of the things Cameron has understood better than his predecessors is that when people form judgments about politicians and parties, it's on the whole not a judgment about their policies; it's a judgment about what sort of people and what sort of party they are." And the pre-Cameron...
...public interest in the disappearance. After Madeleine first went missing, they launched a massive media campaign that was endorsed by celebrities - billionaire entrepreneur Richard Branson this week started a McCann defense fund with around $200,000 of seed money - and they even got a meeting with the Pope. The YouGov poll indicated that some of the anti-McCann sentiment in the U.K. is a negative response to their self-generated publicity...