Word: yesawich
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Dates: during 2003-2003
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What might sound like a logistical nightmare and cause for a postvacation vacation is becoming a popular leisure strategy. More Americans are traveling not only with their extended families but also with groups of friends--on average, seven people total, according to a recent survey by the marketing firm Yesawich, Pepperdine, Brown & Russell (YPB&R). Fans of pack travel enjoy getting group discounts, but mostly they see it as the ultimate in multitasking: Why not catch up with friends while taking in a museum? And if you opt to skip the art, chances are there's a willing shopping companion...